The analyzes and the necessary applications are carried out in a complete project management discipline with technical analysis methods and group studies. All the suggestions and directions developed in this discipline are complemented by analyzing the open data with scientific methodology and transforming it into information by presenting the stakeholders to the opinions, evaluations and principles of the senior management of the customers.

All studies are carried out on a customer-specific basis and all justifications are made on the basis of generally accepted literature and firm data. The analyzes carried out within the scope of the project are carried out by using PASW Statistics and/or NVIVO Text Analysis Program. ADG Science Advisory Board members are involved in analysis, scientific infrastructure and model development process.
These Board members are strengthened by consultants, sector experts and academics within the project.

All data collected and classified at the analysis stage are analyzed by scientific methods. These analyzes consist of numerical, text and multiple data analysis as a whole and separately for each location and operation included in the study.


Attitudes and behaviors of all elements (customers, end users, employees, managers) and their interaction with each other and others are analyzed numerically. Data that can be digitized in surveys and interviews are also analyzed here. These analyzes are generally statistical analyzes and are conducted by SPSS program experts who were trained for this subject.

  • Frequency Analysis: It is an analysis method that inspects the locational and operational distribution and demographic distribution of the collected data. Frequency analyzes are the most fundamental analyzes that should be performed. It shows the dimensions and distribution of data rather than causal relationships between factors.
  • ANOVA Analysis: To analyze whether there is any real difference between the groups considered to be different from each other and the significance and direction of these differences. In particular, the attitude and behavior differences between location / operation and demographic structures are analyzed by this method.
  • Regression Analysis: This is the method in which the interactions between the factors are analyzed. Those analysis ascertain the effects of the factors measured in the research, the intensity of these effects, how to apply a force to change the severity of a factor and where the need to intervene. Examines causal relationships between factors.
  • Correlation Analysis: It is one of the cause and effect analysis. It shows which of the factors measured in the study are moving linearly in the same direction or in the opposite direction.
  • Clustering Analysis: It is the analysis of the tendencies and expectations of these clusters by dividing those who have different opinions in the same sample into a certain number of clusters.
  • Difference Analysis: The differences between locations and operations and their differences according to the avarage of the firm and Turkey and the differences between the causes and factors are also analyzed.


In the studies conducted, these analyzes are applied on the data that cannot be digitized. It is used especially in the interviews and analysis of the questions that are open-ended, that is, the participants are free to give the answer they want without any orientation.Here, the relationships between the words and their repetition are important. The analyzes are performed with the help of NVIVO Text Analysis Program.

  • Morphological Analysis: The origin of the words used in the data, the way and place of their use, the frequency of repetition are taken into consideration.
  • Semantic Analyzes: These are the analyzes made by taking the content, structure and meaning of the word, instead of the radical, into consideration.


The results of the analysis in different sizes aimed at the activities of the firm such as words, time / duration, size, survey average results etc. are prepared in tables so as to form the word matrices that can first identify the concepts. Prepared tables are evaluated as whole for all research results made in the framework of a model, relevant data, literature review. As a result of these evaluations, the concepts that will form the basis for the positioning of the company’s products and services are determined by the summary tables prepared in the form of word matrices. With the prepared tables, the vector sizes and directions of the differences are determined.Identified differences, activities, budgets, policies and services are analyzed in different fields such as ranking, grouping, proportioning and average values of the distance of each area.

Asymmetric multiple data analysis; Many analyzes can be carried out within an organization. Financial analysis, production analysis, marketing analysis, etc.
However, it is possible to reach a decision in itself only as a result of these symmetrical analyzes. Asymmetric multiple data analysis covers the modeling, classification and parametric and non-parametric analysis of all data related to the organization to produce meaningful results in a single equation.


  • Differences in written documents with will: The differences in the definition of the organization between the written, official or organizational documents defining an organization and the organizational will must be eliminated. Therefore, the difference analysis between the will and the written documents is important. As a result of these analyzes, written documents are generally renewed. This renewal applies to official amendments to the company’s internal documents and internal regulations including public documents such as catalogs, web sites etc.
  • Differences between written documents and applications: The works to be done should be defined in an organization. If the differences between written documents and applications are contrary to the official documents, they already constitute irregularity. Therefore, it is seen that many firms have been punished meaninglessly. Generally, while there is a parallelism between will and practice, there are differences in written documents. Therefore, it is important to analyze the differences between practice and written documents.These analyzes are done by business analysis, management process analysis. As a result, a harmony between the will, written document and practice is ensured.
  • Application-function/task deficit: Each unit/body has a task/function in organization. In an organization, each organ must perform its own function.
    The openness of the function is disturbing the whole process in organizations. For this reason, the functions of the organs are defined first and by regarding the difference between them and the existing applications;
  • Units that do not perform functions but use resources,
  • Units and positions that do not function but have positions are determined.
  • Finally, function source and capability gap analysis are performed.


    • Interview Analysis: The data obtained by one-to-one interviews with the sample population representing all the stakeholders and the environment of the company are subjected to numerical and qualitative analysis. Company will, family members if it is a family company, executives, affiliated non-governmental organizations, customers and suppliers are included in this sample mass.
    • • Organizational Depth Analysis: It is applied to all personnel of the company and the organization is analyzed.Organizational culture, climate and satisfaction together with 34 different factors and the level of influence of each of these factors are determined by statistical analysis to ensure the determination of the will, the level of perception and the factors affecting the organization.
  • Management Process Analysis: The current functioning of management processes in management levels, the difference of this process with written documents, decision-making processes, the difference of these processes with will-stage, the level of management applications that are supposed to be (planning, budget, control, audit, etc.) The relationship between the management functions and the processes for the determination of problems are analyzed. In particular, the difference analysis is made on the basis of the determination of the management process analysis. All the management functions of the organization, which are developed in writing or in practice, are decoded by these analyzes.
  • Business Analysis: Especially in the organization and human resources projects; The work done by the employees/cadres is analyzed in functional, risk and competence areas. The harmony between the current staff and the work done, the place of work in the units, the suitability and the complexity of the task are analyzed. Work analysis are detailed for job design and job enrichment actions. In order to create a cadre architecture, an infrastructure is created for job descriptions, job requirements and wage system according to job or staff status.
  • Field Survey Analysis: Especially for positioning and destination guide, marketing, pricing studies and cost management applications, field surveys are conducted on the firm’s customers for expectation, perception, satisfaction, satisfaction and purchasing power and habits. In these applications, quota limits are applied in order to select the target sample and generate effective results. Field survey applications can be applied face to face or CATI (Computer Aided Telephone Questionnaire) according to the project model.
  • Digital Media Analysis: Analysis is carried out through digitally published news and social media data to analyze the perception of the public in the environment of the firm, its impact on awareness and target audience in studies such as positioning, politics and direction. For companies that have a certain size and a brand, further analyzes can be made up to the advertising values of the news.
  • Secondary Data Analysis: The data of the company which explains itself, independent of the person’s opinions, are the secondary data. All financial, registry, personnel, production, sales, inventory, customer, supplier data, balance sheets, income tables and all related reports prepared by the company are treated as secondary data. By doing mathematical and trend analysis on these data, the current situation (independent from the person’s comments) and the development from past to present are determined.
  • Focus Group and Analysis: Focus group meetings are held on the themes determined following the analyzes in order to get the contribution of the family members in the company managers and family companies in the studies on direction, organization and human resources.
    In the meetings, the opinions, criticisms and suggestions of the company managers are considered as data according to their justification and themes and these data are subjected to text analyzes and the flow of information that the organization will need to make about the results are ensured.
  • Competition and Trend Analysis: A literature scan is primarily made for these analysis and the data for the same sectors in Turkey and the world are obtained. All economic indicators, academic studies, reports and expert opinions that are published about the sector are considered as data. The trend of the sector, other firms that are active in the sector and all published economic and financial data related to these firms are analyzed. By means of these analyzes, the difference between the trend analysis and the past-to-date development of the firm is analyzed and the numerical results are produced to explain the competitive power of the firm.
  • Workshop and Analysis: Especially in very large organizations, a workshop is organized on specific themes with the managers of the company operating in a wide geography in the studies of re-positioning, direction guide and establishment of affiliated architecture. A methodical framework and process plan are prepared for the workshop. Participants are determined on a theme basis and a group is created for each theme. It is ensured that the groups focus on the related theme and suggestion development, and certain numerical and textual data are obtained. These data are subjected to statistical and text analysis and results that show up with the common sense are shared with the will level.